北京郊外大型居住区居民购物行为分析——以回龙观社区为例  

Analysis on Inhabitants' Shopping Behavior of Large Community in Beijing China Take Huilongguan Community as an Example

作　　者：霍婷婷[1] 王茂军[1] 黄芳[1] 

机构地区：[1]首都师范大学资源环境与旅游学院,100048

出　　处：《首都师范大学学报（自然科学版）》2009年第4期88-92,共5页Journal of Capital Normal University：Natural Science Edition

基　　金：国家自然科学基金(40601030)

摘　　要：北京郊外大型居住社区回龙观社区为例,初步分析了该区居民在美廉美、物美、华联、物华和京克隆5所超市的购物行为.研究结论如下:1)区位占优的超市认知率较高.2)社区尺度上的日用品购买频率与熟悉度、认知距离、时间距离存在相关关系.3)超市的吸引范围影响着决定购物频率的因素.4)社区尺度上,年龄、性别和居住时间等传统因素对购物行为没有影响.In this paper, Heilongjiang community, which lies in the suburb of Beijing, was taken as the research area. Inhabitants＇ shopping behavior in supermarkets of Meilianmei, Wumei, Hualian, Wuhua and Jingkelong has been initially analyzed. Some conclusions were obtained as follows： （1） Supermarkets with prior position tend to gain higher cognitive rate. （2） According to the analysis of influential factor on shopping frequency, we found that daily necessities purchasing frequency shows correlation with familiarity, cognitive distance and time distance on community scale. （3） The comparison made between Meilianmei supermarket and Wumei supermarket indicates that attraction scope of a supermarket influences the factors that determine shopping frequency. （4） Traditional factors, such as age, sex and living time, shows no influence on shopping behavior on community scale.

关 键 词：购物频率 认知率 相关分析 回龙观社区 

分 类 号：F126.1[经济管理—世界经济]