中小企业基于网站的网络营销方法探析  

Study on Online Marketing Methods Based on Website for SME

作　　者：邱碧珍[1] 

机构地区：[1]厦门大学嘉庚学院,福建厦门363105

出　　处：《北方经贸》2009年第8期76-78,共3页Northern Economy and Trade

摘　　要：由于资金实力薄弱,中小企业无力承担传统广告费,通常对传统广告望而却步,但网络营销借助网络的力量使得中小企业可以跟大企业一样让自己的产品或服务得以"广而告之",面向受众客户,从而增加产品或服务的知名度,进而增加销售额。介绍四种适合中小企业的基于企业网站的网络营销方法:搜索引擎营销、交换链接、许可Email营销以及网络会员制营销,从而为中小企业进行网络营销提供参考。Small and medium enterprise （hereafter referred as SME） can＇t bear the expensive cost of the traditional ads and is often diseouraged by it. But online marketing using the network can help SME advertise their products and sen＇ice to their customers as well as large enterprise. And then add the fame of their products and service, therefore their sales is upgraded~ This article introduces four methods of online marketing based on enterprise websites, which include searching engine marketing, exchanging links and Opt email marketing as well as affiliate programs, to provide reference for online marketing of SME.

关 键 词：网络营销 搜索引擎营销 许可EMAIL营销 网络会员制营销 

分 类 号：F724.6[经济管理—产业经济]