陕西省知识分子的体育消费需求及影响因素研究  

Research on Sports Consumption Demand and its Influence Factor of Shaanxi Intellectuals

作　　者：闫振龙[1] 王云冰[1] 陈善平[1] 谭宏彦[1] 王鹏[1] 

机构地区：[1]西安交通大学体育部,西安710049

出　　处：《西安体育学院学报》2009年第4期439-443,共5页Journal of Xi'an Physical Education University

基　　金：陕西省社会科学基金资助项目(06N002Z)

摘　　要：研究对陕西省知识分子的体育消费行为和消费需求进行了调查研究,结果表明,陕西省知识分子仍以实物型体育消费为主;他们的体育锻炼动机与锻炼效果体验基本一致;影响陕西省知识分子体育消费需求的心理因素主要是锻炼动机、锻炼效果体验和产品消费满意度;影响陕西省知识分子体育消费的社会学因素主要是时间、场地、经济条件和体育环境。This research is on intellectuals＇sports consumption behavior and consumption demand in Shaanxi province, the results show that Intellectuals in Shaanxi province are still focus on the definite object sports consumption.Their physical activity and exercise effects＇ motivation are the same basically.The psychological influence factors of intellectuals in Shaanxi are motivated exercise, tempered the effect of consumer experience and product satisfaction. The sociological influence factors are time, space, economic conditions and the sports environment.

关 键 词：陕西省 知识分子 体育消费 消费需求 

分 类 号：G80-05[文化科学—运动人体科学]