观光农业园的绿色营销策略  

Green Marketing Strategy of City Sightseeing Agricultural Park

作　　者：钟春艳[1] 周连第[1] 

机构地区：[1]北京市农林科学院农业综合发展研究所,北京100097

出　　处：《商业研究》2009年第8期71-74,共4页Commercial Research

基　　金：北京市都市农业学科群建设项目;项目号:xk100190553

摘　　要：当今绿色营销成为营销主流,都市观光农业园需要实施绿色营销策略,进而取得经济效益和环境效益。为此,需要对都市观光农业园进行深入研究,结合其实际制定有效的绿色营销策略,推动都市观光农业的可持续发展。Nowadays, the green marketing has become marketing mainstream, so city sightseeing agricultural park needs to implement green marketing strategy to achieve economic and environmental benefits. Therefore, we should establish effective green marketing strategy in light of the actuai to promote sustainable development of city sightseeing agriculturai park by in- depth study.

关 键 词：都市观光农业园 绿色消费 绿色营销 

分 类 号：F306.1[经济管理—产业经济]