《河北企业》期刊的市场环境分析  

Analysis of Market Environment of Hebei Enterprises

作　　者：胡斌[1] 李红涛[1] 

机构地区：[1]石家庄经济学院商学院,河北石家庄050031

出　　处：《中国市场》2009年第23期124-126,共3页China Market

摘　　要：财经类期刊市场竞争异常激烈,本文通过SWOT分析法对《河北企业》进行了市场环境分析,找出其市场环境的优势、劣势以及存在的机遇和威胁。认为《河北企业》市场环境的优势在于办刊资源和广告;劣势为缺乏宣传意识、销售定位狭小、特色不明显、缺少原创;威胁是信息交流渠道增加、竞争加剧、信任度危机。目前《河北企业》发展机遇是面临巨大的市场潜力、人们消费水平不断提高、先进的出版技术。The market competition of finance and economics periodical is extremely fierce; this text has carried on the analysis of market environment of Hebei Enterprises through SWOT analysis, finding out the strengths, weaknesses, and the existing opportunities and threats of its market environment. Thinking that the strengths of Hebei Enterprise market environment are in resources and the advertisement of running a periodical ; the weaknesses are lack of propaganda consciousness, narrow and small sale reservation, not obvious in the characteristic and lack of original; the threats are in the irrigation ditch of information interchange, increased competition, trust crisis; the opportunities for the development of Hebei Enterprises are facing the enormous market potential, people＇s level of consumption is improving constantly at present, and advanced publishing technology.

关 键 词：财经 期刊 市场环境 SWOT分析法 

分 类 号：G239.2-F[文化科学]