政府品牌与商业品牌之异同  

作　　者：王兆立[1] 柴龙国[1] 

机构地区：[1]山东科技大学,山东青岛266510

出　　处：《攀登（哲学社会科学版）》2009年第4期82-84,共3页New Heights(Philosophy and Social Science)

基　　金：山东省软科学项目<服务型政府品牌建设研究>(项目编号2008RKA115)阶段性成果

摘　　要：品牌不仅能够代表产品和服务,也能通过品牌文化的传播提升产品的价值,带来品牌效益。政府品牌与商业品牌的相同点在于两者都是能够代表自身产品的鲜明符号,但是,两者又存在着不容忽视的差异。Brand name either can represent products and service , or can exalt the value of products through promulgating its culture , and surely brings brand efficiency . The similarity between governmental brand name and commercial brand name is that both of the two are an obvious mark that can represent themselves , but there are also disparities between them .

关 键 词：政府品牌 商业品牌 

分 类 号：F760.5[经济管理—产业经济]