战略联盟中的机会主义行为及其防范研究  

In strategic alliance opportunism behavior and guard research

作　　者：蔡飞[1] 王倩[1] Cai Fei, Wang Qian

机构地区：[1]南京大学商学院,江苏南京210093

出　　处：《人力资源管理：学术版》2009年第2期29-30,共2页

摘　　要：战略联盟是企业实现自身发展战略的一种重要方式，也是企业获取竞争优势的一种重要来源。但是战略联盟的失败率却很高，本文认为其中的一个重要原因就是联盟企业的机会主义行为。本文首先对战略联盟中机会主义行为产生的原因进行分析，在此基础上提出了防范联盟中机会主义行为的相关对策。Strategy alliance is that enterprise realizes oneself one kind of important way of development strategy, is also that enterprise gains one kind of important source of competitive edge. But strategy alliance miss ratio height, the main body of a book think that important one cause among them is alliance enterprise opportunism behavior hut very much. The cause that opportunism behavior produces in alliance has brought forward the main body of a book to strategy first on the analysis being in progress, here basis keeping watch the alliance middle opportunism behavior relevance countermeasure.

关 键 词：战略联盟 机会主义行为 

分 类 号：F406.11[经济管理—产业经济]