旅行社办事处经营的市场合理性及与现行法规的矛盾协调  

Market Rationality for the Operation of Travel Agency Branches and Their Harmony with Current Statutes

作　　者：赵立民[1] 

机构地区：[1]中山职业技术学院,广东中山528404

出　　处：《海南师范大学学报（社会科学版）》2009年第2期151-154,共4页Journal of Hainan Normal University(Social Sciences)

基　　金：中山职业技术学院院级精品课程"现代旅行社操作实务"阶段性成果;国家社会科学基金项目(编号:06CJL019)资助

摘　　要：随着我国旅游市场的全面对外开放,为应对日趋激烈的市场竞争,旅行社经营的网络化和规模化势在必行。文章针对我国旅行社行业普遍存在的办事处异地经营现象,从九个方面论述了旅行社办事处经营的市场合理性及制度障碍,并据此建议将全国各地的旅行社办事处经营活动规范化、合法化,以迅速增加我国旅行社在国内市场自设分支代理机构的厂商数量,使我国旅行社在国内市场尽快形成网络化和规模化的经营优势。With an all-round opening up to the outside world, the operation of travel agencies will be computerized and conducted on a large scale in order to face up to the increasingly intense market competition. In view of the common operation of travel agencies on a strange land in our tourist industry, this paper discusses the market rationality for and institutional obstacles to travel agency operation in nine aspects, and proposes that operational activities of nationwide travel agencies should be standardized and legalized so as to quickly increase the number of travel agency branches in domestic markets and to enable our travel agencies to be competitive by being computerized and operating on a large scale.

关 键 词：旅行社办事处 市场合理性 制度障碍 矛盾协调 

分 类 号：F590.6[经济管理—旅游管理]