基于中部崛起背景旅游景区发展战略研究  

A RESEARCH ON DEVELOPMENT STRATEGY OF TOURISM ATTRACTIONS BASED ON THE BOOM IN CENTRAL CHINA

作　　者：齐莉娜[1] 吴必虎[1] 俞曦[1] 

机构地区：[1]北京大学旅游研究与规划中心,北京100871

出　　处：《长江流域资源与环境》2009年第8期732-737,共6页Resources and Environment in the Yangtze Basin

基　　金：国家自然科学基金资助项目"中国城市居民环城市游憩行为与吸引物空间模式研究"(40371036);北京市科委软科学研究博士生学位论文资助项目(ZZ0618)

摘　　要：中国中部地区是中华民族多元文明的核心。适时推出中部崛起战略,是国家整体利益驱动的必然。在中部崛起整体战略下,作为旅游业发展之依托的旅游景区的发展状况和战略至关重要。通过对中部地区旅游景区统计资料整理和文献综述分析,比照东西部地区,分别从旅游景区数量、质量等级、接待能力和水平、经营管理状况、空间分布特征、景区类型等方面比较分析,得出结论:1A-4A级景区质量等级分布均衡,但总体占有率低;接待游客总量居中,但接待入境游客少;接待收入和利润总额高,但人均创利和营业利润率低;地区分布不均衡,景区类型上以自然山水和文物古迹观光为主,娱乐型、度假型景区开发较少。据此,推出了景区升级与扩增、文化品牌、区域分工协作、整体营销发展战略。Central China is core area of multicultural civilization,strategic hinterland and traffic arteries. It is necessity to carry on boom strategy in a timely manner in central China for national benefits. Moreover, the development of tourism attractions, as a foundation of the development of tourism,is significant. Statistical data of tourism attractions were collected and literature review was summarized and analyzed in this paper. The conclusions are introduced from the number of tourist attractions, the level of quality, capacity and level of operation, management status, the characteristics of spatial distribution, as well as attraction types, by comparing eastern China with western China,as follows. The distribution of 1A-4A grade tourism attractions are balanced,but overall percentage of is low,The total quantity of tourists is medium but in-bound tourists are few; the incomes and profits are high but the average profit and operating profit margin are low,geographical distribution is uneven between provinces; the main types of tourism attractions are natural landscape and ancient heritages,less recreation attractions and resorts are developed. Accordingly,a development strategy of updating and increasing tourism attractions and the concept of cultural brands, regional division and cooperation, unitary marketing are brought in and discussed.

关 键 词：中部地区 崛起 旅游景区 特征 战略 

分 类 号：F592.3[经济管理—旅游管理] TU984.18[经济管理—产业经济]