我国企业医院转制后市场定位分析  

Analyzing the Market Orientation of Transformed Enterprise's Hospitals

作　　者：傅新巧[1] 张莉[1] 吴少玮[1] 李璐[1] 王晓蕾[1] 王桂秀[1] 冯亚兰[1] 林思宇[1] 方鹏骞[1] 

机构地区：[1]华中科技大学同济医学院医药卫生管理学院,湖北武汉430030

出　　处：《中国卫生事业管理》2009年第8期508-509,共2页Chinese Health Service Management

基　　金：卫生部中国卫生政策支持项目(项目编号CS200702-16)

摘　　要：企业医院社会化是当前国有企业改革的必然趋势。转制后的企业医院面临着内外部环境变化的巨大压力,在市场经济条件下,企业医院必须做到明确的市场定位才能够求得生存发展。文章从此立场出发,系统分析了企业医院转制后的市场定位,为企业医院今后的发展提供一定的参考。The socialization of enterprise＇ s hospitals is a certain tendency for reform of state-owned enterprises. After being transformed, hospitals will be under the inner and outer pressures. In market economy, hospitals need to be orientated clearly, by which can they obtain survival and development. So, the market orientation of transformed enterprise＇ s hospitals is analyzed systematically to provide reference for their further development.

关 键 词：企业医院 转制 市场定位 

分 类 号：R197.63[医药卫生—卫生事业管理]