全球口腔护理品市场保持平稳发展  

Market of global oral care keeps up the pace

作　　者：伊琳巴巴洛娃 

机构地区：[1]欧睿信息咨询公司

出　　处：《日用化学品科学》2009年第8期1-3,共3页Detergent & Cosmetics

摘　　要：对全球口腔护理品市场进行了分析,认为全球口腔护理用品的销售呈稳定的发展趋势。由于天然组分的增加,化学组分将逐渐被具有功能声称的植物基成分所替代。有机物的开发及产品的增长将会变得越来越困难。漱口水/含漱水是该市场中最具活力的一部分,牙线预计将成为第2大增长最快的类别。可持续增长的关键是对消费者的教育。自有品牌产品的销售将会有所增加。The market of global oral care product was analyzed. It was pointed out that the oral care category is a solid and dependable sales engine. Chemical ingredients are being replaced by plant-based ingredients as functional claims for these ingredients increase. Organic, internal growth will be increasingly difficult to develop. Mouthwashes/dental rinses was the most dynamic part of the market, floss is forecast to be the second fastest growing category. The key to sustained growth may be consumer education. Volume sales of oral care are likely to remain solid, but there is likely to be an increase in response to private label products.

关 键 词：口腔护理品 市场 全球 趋势 

分 类 号：F426.72[经济管理—产业经济]