电子商务网站分类符号理解的实验探索  

Experimental Exploration on Understanding Symbols of E-commerce Sites Categories

作　　者：甘利人[1] 朱晶晶[1] 王静雯[1] 

机构地区：[1]南京理工大学经济管理学院信息管理系,南京210094

出　　处：《图书情报工作》2009年第16期8-12,共5页Library and Information Service

基　　金：国家社会科学基金资助项目"网站信息传递中符号表证的认知活动探索"(项目编号:08BTQ036)研究成果之一

摘　　要：电子商务网站想要吸引更多的用户,就必须让用户能顺利地在网上找到所需要的商品,而用户对网络界面符号体系的理解是其中重要的影响因素。运用相关理论对网络界面符号理解机制进行分析,在此基础上,针对电子商务网站分类体系,实验考察用户对需求概念表征的心智模型以及用户使用界面分类符号体系过程中认知语境的影响作用。In order to attract more customers to browse the site, e-commerce sites must make sure that users can find their commodities smoothly, while one of the most important factors is the users＇ comprehension for the symbols of network interface. This paper tries to analyze people＇ s comprehension mechanism of web interface symbols with some relative theories ; based on which, aiming at e-commerce sites categories, the paper organizes experiments to study users＇ metal models of their need-description, as well as the effect of cognitive context in the process of using symbols of network classification systems.

关 键 词：网络界面符号 电子商务网站分类体系 信息理解 心智模型 认知语境 用户实验 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]