The Cultural Differences Between China and Western Countries——From the Perspective of Analyzing Advertising Language  

作　　者：张晨[1] 

机构地区：[1]中山大学外国语学院,广东广州510275

出　　处：《科技信息》2009年第13期185-186,共2页Science & Technology Information

摘　　要：语言和文化密切相关,本文拟从哲学观念、价值取向、文化传统三个方面对中西方的广告语言作一对比分析,以期从语言中探寻中西文化差异,促进跨文化交流。There exists close interrelationship between language and culture： language reflects culture and culture influences language. Based on the comparision of different advertising languages in Chinese and western cultures, their cultural differences will be investigated from three perspectives： philosophical ideology, value orientation and cultural traditions, in hope of promoting cross-cultural communeiation.

关 键 词：广告语言 中西文化差异 哲学观念 价值取向 

分 类 号：H13[语言文字—汉语]