论商贸批发市场的发展方向——以桂林德天为例  

To Discuss the Developing Direction of Terminal Market——Taking Guilin Detian as an Example

作　　者：王艳[1] 宁斌[1] 

机构地区：[1]广西师范大学经济管理学院,广西桂林541004

出　　处：《技术经济与管理研究》2009年第5期93-95,共3页Journal of Technical Economics & Management

摘　　要：在我国逐渐步入流通主导型经济的今天,商贸批发市场由于全方位开放、辐射能力强、市场机制起调节作用等特点,在流通业的重要地位日益凸现;同时又面临着大型超市、大型购物中心以及现代物流中心等新型经营业态所形成的竞争格局。商贸批发市场要想在未来获得持续发展空间,必须针对目前现状做出调整与创新。本文以桂林德天万货批发城为例,谈谈商贸批发市场未来的发展方向。Today our country is gradually stepping into the economy in which circulating play as the leading factor. As the strong radiation ability, market mechanism that plays adjustment and opening on every side, the terminal market is playing more and more important role in circulating industry. At the same time, it＇s facing competition pattern formed by new business such as the large-scale supermarket, the large-scale emporium and the modem logistics center. The terminal market has to take some adjustments and innovations for current situation in order to gain sustained development space in future. The article takes the Guilin Detian terminal market as an example to discuss the future developing direction of the terminal market.

关 键 词：城市批发市场 桂林德天个案 营销对策 

分 类 号：F259.22[经济管理—国民经济]