武术产业的SWOT分析及发展策略  

SWOT Analysis and Development Strategy of Chinese Wushu Industry

作　　者：阴晓林[1] 

机构地区：[1]深圳职业技术学院体育部,深圳广东518055

出　　处：《搏击（武术科学）》2009年第8期9-11,共3页Wushu Science

摘　　要：文章通过SWOT对我国武术产业进行分析与发展战略研究,主要从外部环境的机遇、外部环境的威胁、内部环境的优势以及内部环境的劣势来研究武术产业的现状。分析得出我国武术产业的发展战略需要更新观念,转变思想;建立和健全法规体系;注重品牌建设;加大宣传;引导武术消费;加快人才的培养。The paper, through the method of SWOT analysis, studies Chinese Wushu industry current conditions and its development strategies, mainly from the external environment for opportunities and threats to the external environment and internal environment of the strengths and weaknesses within the current social environment. Analysis on Chinese Wushu industry development strategies needs to update the concept of ideological change; establishing and perfecting the legal system; focusing on brand building; increasing public awareness; guiding Wushu consumption; and speeding up the development of talents.

关 键 词：武术 武术产业 SWOT 发展 

分 类 号：G85[文化科学—民族体育]