金融危机中的贵州旅游:挑战、机遇与对策  

Guizhou Tourism under World Financial Crisis:Chanllenges,0pportunities and Countermeasures

作　　者：吴玉宝[1] 

机构地区：[1]铜仁学院政史系,贵州铜仁554300

出　　处：《遵义师范学院学报》2009年第3期24-27,共4页Journal of Zunyi Normal University

基　　金：贵州省教育厅人文社科青年项目"贵州少数民族文化旅游品牌营销研究"(JR1408QN041)

摘　　要：突然袭来的金融危机,给中国旅游业蒙上了一层阴影,贵州旅游也面临着巨大的挑战。然而,贵州旅游发展的良好势头和旅游资源优势日益凸显,使贵州旅游出现了新的机遇。本文从营销的角度,提出了旅游营销的对策。The unexpected coming of the world financial crisis hazes the future of tourism industry of china. Guizhou, a province of China , it＇s tourism industry is also facing great challenges. However, with its strong momentum of tourism development and tourism resource advantage, Guizhou tourism meets many chances and oppotunities. The article gives some advice of countermeasures for the guizhou tourism from the marketing angle.

关 键 词：金融危机 贵州旅游 对策 

分 类 号：F590.3[经济管理—旅游管理]