从工业经济到体验经济的广州消费需求  

From industry economy to experience economy of the Guangzhou consumption demand

作　　者：陈玎玎[1] 

机构地区：[1]广州大学,广东广州110780

出　　处：《企业技术开发》2009年第8期102-103,共2页Technological Development of Enterprise

摘　　要：人的行为存在一定的动机,这些动机驱使人从事各种活动。古代的中国人,将人类最基本的需要归纳为四件事:"衣、食、住、行"。本文以马斯洛的需要层次论为基础,对广州居民消费中"四大件"的变化进行分析,探讨消费需求的变化规律,以寻求中国设计的发展方向。Human＇s behavior existence motive, these motives drive human to be engaged in various activities. And ancient Chinese, sum up mankind＇s most basic need as four things： ＂Clothing, Food, Shelter and Transportation＂. This article is based on Maslow＇s hierarchy of needs theory, to analysis the change of ＂Four Major Possessions＂ in the consumption of Guangzhou resident, that probing into the change rule of consumption demand, in order to guiding developing direction in Chinese Design.

关 键 词：工业经济 体验经济 广州 消费需求 

分 类 号：C913.3[经济管理]