中国传媒文化的特质性分析  

An Analysis of the Idiosyncrasies of Chinese Media Culture

作　　者：徐继忠[1] 

机构地区：[1]河南财经学院文化传播系,河南郑州450002

出　　处：《南阳师范学院学报》2009年第8期77-80,共4页Journal of Nanyang Normal University

摘　　要：传媒是在政治权力约束与意识形态约束下从事民族文化传播事业的总称。政治权力约束与意识形态约束表现为政府管制。不同价值取向的政府管制,有着不同的发展前景。我们从不否认中国传媒在市场化取向的政府管制环境中取得的成绩,但我们更要重视残留的计划化取向政府管制对传媒文化发展带来的不良影响,后者表现为政府对传媒集团实行的行政化管理、对不同地区实行的差异化新闻传播政策等。这些管制从总体上弱化了传媒文化的中国特色。为了提高中国传媒文化的软实力,树立中国政府在国际舞台上的良好形象,我们必须研究中国传媒文化的特质性。Mass media is a general term applied to the engagement in the cause of＇nationai cultural transmission under the restrictions of political power and ideology. The political and ideological restrictions are manifested in government regulation. Under different values-oriented government regulations, there are different developments prospects for the media industry. There is no denying the fact that the Chinese media industry has scored significant achievements in the environment of market-oriented government regulations. But we should pay more attention to the remaining adverse effects exerted on the development of media culture by the plan-oriented government regulations, which find their expressions in the government＇s ideological restrictions on commercial media, administrative control of media groups, differentiated media and communications policy in different regions, etc. These regulations have weakened on the whole the national characteristics of the Chinese media culture. In order to boost the soft power of the Chinese media culture, and to promote a good image of the Chinese government in the global arena, studies must be conducted concerning the idiosyncrasies of the Chinese media culture.

关 键 词：传媒文化 政府管制 传媒实力 

分 类 号：G124[文化科学] G20