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作 者:明菊
出 处:《中国经济与管理科学》2009年第7期93-94,共2页Chinese Economy Management Science Magazine
摘 要:进入2008年度,温州纸箱包装市场,供远大于求,市场竞争不断加剧,同时行业中竞争模式类同,满天星星,没有月亮,温州没有形成一个以主导行业发展的纸箱包装品牌。如何树立纸箱专业包装品牌形象,占领竞争至高点,形成竞争壁垒,拉开与温州同行的距离。并在此基础上积累形成商业模式,实现复制、跨区域扩张是实现纸箱战略之发展的基础条件。Enters for 2008 year, the Wenzhou paper box packing market, for is bigger than far asks, the market competition intensifies unceasingly, simultaneously in the profession competes the pattern to be similar, all over the sky the star, does not have the moon,Wenzhou not to form one to lead the profession development the paper box packing brand. How sets up the paper box specialized packing brand image, the occupation competition vertices, forms the competition barrier, spreads out which travels together with Wenzhou. And accumulates in this foundation forms the business model, the realization duplication, the cross region expansion realizes development the paper box strategy foundation condition.
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