浅析中国电子商务发展面临的挑战与对策——以阿里巴巴为例  

The Challenge and Countermeasure of Chinese E-commerce

作　　者：何志明[1] 高俊文[2] 

机构地区：[1]广东省经济贸易委员会,广东广州510030 [2]广东农工商职业技术学院电子与信息工程系,广东广州510507

出　　处：《广东农工商职业技术学院学报》2009年第3期61-63,共3页Journal of Guangdong Agriculture Industry Business Polytechnic

摘　　要：随着信息技术和中国国民经济的发展,中国电子商务方兴未艾,呈现出勃勃生机。该文从电子商务的领军企业-阿里巴巴入手,通过综合分析阿里巴巴竞争状况,提出阿里巴巴所面临的挑战,阐明中国电子商务的发展并提出相关建议。As the development of information technology and Chinese national economy, the Chinese e-commerce is in the ascendant, showing vigor and vitality. In this paper, the author has a case study of Alibaba, which is a leader in Chinese e-commerce. Through a comprehensive analysis of the competition of Alibaba, the author proposes its challenges, elaborates the development of Chinese e-commerce and makes recommendations.

关 键 词：电子商务 阿里巴巴 市场竞争 

分 类 号：F713.36[经济管理—产业经济]