河南旅游与丝路旅游线路对接策略研究  

Henan Tourism and the Silk Cut Tourist Route Incorporation Strategy Research

作　　者：田中禾[1] 薛刘伟[1] 

机构地区：[1]兰州大学管理学院,甘肃兰州730000

出　　处：《洛阳师范学院学报》2009年第4期180-183,共4页Journal of Luoyang Normal University

摘　　要：近年来,许多专家学者提供了大量的史实证据,证明古代丝绸之路的起点应该是河南洛阳,但是,关于河南怎样利用这一有利条件,特别是在如何与丝路旅游对接的方面,却很少有人研究,通过河南省与丝路沿线城市(陕西省)在旅游方面的对比分析,河南旅游与丝路旅游线路从历史渊源,文化相承,交通条件等方面具有对接的必要性,具体对接的策略是:理念对接、管理体制对接、产品对接和宣传促销对接。In recent years, many experts and scholars have provided a mass of historical evidences to prove that Henan Luoyang is the beginning of the Silk Road. However, investigation is insufficient in the respect of how to take advantage of the favorable conditions about Henan Province, especially how to incorporate with the Silk Road tourism. Therefore, this article will get the conclusion that in the aspects of history, culture and transportation conditions, it is necessary that Henan tourism incorporate with the Silk Road tourist route, through analyzing Henan Province and the cities on the route of Silk Road. The strategy of incorporation involves the aspects of conception, management, products and publicity.

关 键 词：丝绸之路 旅游 河南省 陕西省 

分 类 号：F590[经济管理—旅游管理]