消费者对再制造产品的认知程度及购买行为分析  

Study on Consumers'Awareness and Purchase Behavior of Remanufactured Products in China

作　　者：刘宏蛟[1] 梁樑[1] 张海明[2] 李伟[1] 

机构地区：[1]中国科学技术大学管理学院,安徽合肥230026 [2]东南大学土木学院,江苏南京210096

出　　处：《运筹与管理》2009年第4期159-163,共5页Operations Research and Management Science

基　　金：国家杰出青年科学基金资助项目(70525001)

摘　　要：分析和研究消费者对再制造产品的认知程度及购买行为将有助于生产者进行决策。本研究通过在校大学生关于再制造产品的实际调查数据,运用描述性统计分析和Logistic计量模型分析,深入研究了大学生消费者对再制造产品的认知程度及其购买行为,并分别从消费者和产品两个角度对影响消费者购买行为的因素进行了研究,得出相关结论并提出了相关建议。Analyzing and studying the consumers＇ purchase behavior of remanufactured products is helpful for the producer to make decision. The objective of this study is to examine the consumers＇ awareness and purchase behavior of remanufactured products based on the survey data collected from the college students by using the descriptive statistics and the logistic regression model. And we also study the factors affecting the consumers＇ purchase behavior of remanufaetured products from the perspective of the consumers and the products respectively. Finally we draw some conclusions and put forth some proposals.

关 键 词：再制造产品 认知程度 购买行为 LOGISTIC回归 

分 类 号：N945.11[自然科学总论—系统科学]