网络转载传播实证分析与DSCCA模型研究  

An Empirical Analysis of Network Reproduction Transmission and DSCCA Model Study

作　　者：沈阳[1] 王丽丽[1] 刘晓兰[1] 刘扬[1] 

机构地区：[1]武汉大学信息管理学院

出　　处：《新闻与传播研究》2009年第4期16-21,共6页Journalism & Communication

基　　金：国家自然科学青年基金(60803080)"反剽窃实现下的相似信息传播动力学研究";教育部人文社科青年项目(08JC870010)资助;武汉大学大学生科研项目(S2008301)"数字出版软件网络营销实证分析"中期研究成果

摘　　要：网络文章的转载传播无处不在。本文利用自研的ROST Copy Check软件监控搜索引擎,连续一个月采集新浪名人博客、人民网新闻等五网站343篇文章共84674条转载记录,然后运用ROST Content Mining系统对数据集进行宏观结构测量和内容挖掘,通过对转载时间、日均转载量、转载网络交叉关系、转载标题的对比和聚类分析发现小众化网站转载时间最短、博客类网站平均转载周期最长;转载网络中存在明显聚类和信息桥现象。由此给出网络转载传播的DSCCA模型:官方、网络推手和普通网友三类发布者通过搜索引擎、门户网站、虚拟社区和主流论坛等渠道,在大众、分众、小众和自我范围内,转载和传播具有可获得性、可读性和敏感性的网络文献,其中二次传播率、传播深度、传播广度及转载传播状态等因子尤为重要,最后本文提出规范网络转载的对策。With ROST CopyCheck software,the authors collect 84674 data from 343 articles in one month,involving websites of Sina blog,People's Daily Online,Tianya Forum,Cat's Eye Forum and the CDC Military Forum. The paper analyzes the structure and the content of the data by ROST ContentMining. The research finds that the period of niche Web sites’ reproduced is the shortest and the blog sites’ is the longest. There is an obvious clustering phenomenon and an information bridge in the reproduced network. Based on these findings,the paper presents the network's reproduced and spread models,the DSCCA Models:official,promoter and general Web users reproduce and spread original content in masses,niche and self-range through search engines,portals,virtual communities and the mainstream forums. During this process,the rate of secondary spread,the depth and the width of spread,the state of dissemination and all the elements like these are particular important. The paper concludes with some countermeasures to regulate the transshipment of the internet communication.

关 键 词：网络转载 传播状态 模型研究 实证分析 门户网站 MINING 网络文章 搜索引擎 

分 类 号：G206[文化科学—传播学]