以节约型消费模式扩大两型社会需求  

On Expansion of Demand in Environment-friendly and Energy-saving Society by Establishing Saving Model of Consumption

作　　者：陶开宇[1,2] 

机构地区：[1]中南大学商学院,湖南长沙410083 [2]湖南商学院,湖南长沙410205

出　　处：《湖南商学院学报》2009年第4期30-33,共4页Journal of Hunan Business College

基　　金：国家社会科学基金重大招标项目(08&ZD042);湖南省哲学社会科学基金重大招标项目(09ZDA08);国家社会科学基金项目(06BJL030);湖南省哲学社会科学成果评审委员会立项课题(0803037B)

摘　　要：在有效扩大两型社会消费需求的背景下,构建节约型消费模式势在必行。现代节约型消费模式是一种资源性的、相对的、长期的、社会的、动态的节约。它体现了生态性、集约性、整体性、发展性等特征。建立节约型消费模式的可行思路是以政府为主导,提供节约型消费模式的社会平台;以企业为主体,构建节约型消费模式的产品体系;以消费者为主角,细分节约型消费模式的具体方式。It is necessary to advocate saving model of consumption under the background of effective expansion of demand in environment-friendly and-energy-saving society. The modern saving model of consumption is a relative, long-term, social and dynamic model on saving resources, which shows ecological, intensive, integrated and developmental characteristics. The practical solution for its establishment may be generalized as follows： as the sponsor, the government provides its social platform; the enterprises, as the subjects, construct the product system; the consumers, as the role players, implement the diverse means.

关 键 词：节约型消费模式 两型社会 资源短缺 集约性 

分 类 号：F014.5[经济管理—政治经济学] F124