大众传播时代媒介素养的内涵探析  

A Study on the Connotation of Media Literacy in the Mass Communication Era

作　　者：张宏树[1] 

机构地区：[1]湖北民族学院文学与传媒学院,湖北恩施445000

出　　处：《西南大学学报（社会科学版）》2009年第5期179-181,共3页Journal of Southwest University(Social Sciences Edition)

基　　金：湖北省教育科学"十一五"规划项目"数字时代媒介素养的内涵与建构策略研究"(2007B181);项目负责人:张宏树;湖北省教育厅人文社会科学规划项目"媒介素养教育在民族地区的实施策略建构"(2007d283);项目负责人:张宏树

摘　　要：媒介融合以及由此带来的受众分享传播,人类进入真正的大众传播时代,受众如何积极应对这一时代成为当下媒介素养讨论的核心。大众传播时代的媒介素养应该在批判认知的基础上加入媒介生产维度。媒介技术关系到媒介生产和批判认知,媒介生产需要考量传播伦理。大众传播时代媒介素养教育的目标是为了建构积极的受众。Media convergence and the sharing of communication right indicate that human beings have stepped into the mass communication era. While how the audience cope with the era has become the core of the current media literacy discussion. Media literacy in the era should include the dimension of media production on the basis of critical cognition. Technology bears upon critical cognition and media production, and which should take the ethics of communication into account. The objective of media literacy education in mass communication era is to build active audience.

关 键 词：大众传播时代 媒介素养 积极受众 媒介生产 批判认知 

分 类 号：G214[文化科学—新闻学]