网球大师杯·上海赛现场观众直接消费调查与分析  被引量:7

Investigation and Analysis of Direct Consumption of On-the-Spot Audiences of Tennis Masters Cup in Shanghai

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作  者:姚芹[1] 张颖慧[1] 

机构地区:[1]上海体育学院体育赛事研究中心,上海200438

出  处:《上海体育学院学报》2009年第5期16-19,23,共5页Journal of Shanghai University of Sport

基  金:上海市科学技术委员会重点科技攻关项目(072705130)

摘  要:采用问卷调查法,对2006-2008年网球大师杯.上海赛现场观众的直接消费情况进行调查与分析。结果显示:网球大师杯.上海赛现场观众3年内的直接消费达5.33亿元,其中非上海现场观众的直接消费达4.95亿元,是直接消费的主力人群;非上海现场观众的长途交通费、购物费、餐饮费是其主要消费项目,约占其直接消费的85%。Using the method of questionnaire, it made an investigation and analysis of the direct consumption of the on-the- spot audiences of Tennis Masters Cup in Shanghai from 2006 to 2008. The results show that the three-year direct consumption of the on-the-spot audiences of Tennis Masters Cup in Shanghai comes to five point three hundreds million yuan, among them, non-shanghai on-the-spot audiences are the main force of direct consumption, whose direct consumption comes to four point nine five hundreds million yuan, in which the expenses for long-distance communication, shopping, dining and drinking are their main consumptive items and make up 85 percent of their total direct consumption.

关 键 词:网球大师杯·上海赛 现场观众 直接消费 

分 类 号:G80-05[文化科学—运动人体科学]

 

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