体育赛事背景广告曝光参数的测算方法  

Method of Measuring Exposal Parameters of Background Advertisements of Sports Competitions

作　　者：肖毅[1] 张峰筠[1] 

机构地区：[1]上海体育学院体育赛事研究中心,上海200438

出　　处：《上海体育学院学报》2009年第5期20-23,共4页Journal of Shanghai University of Sport

基　　金：上海市科学技术委员会重点科技攻关项目(072705130)

摘　　要：阐述体育赛事背景广告曝光参数事后测算和事前预测的必要性、意义和方法,介绍3种预测方法的基本思想、具体做法及其优缺点。鉴于虚拟现实技术的诸多优点及其在诸多领域的成功应用,以及体育赛事的独特性、复杂性和不可替代性,认为:体育赛事背景广告曝光参数的虚拟预测方法在理论和实践上具有可行性及应用前景。It set forth the necessity, significance and methods of measuring after the event and calculating in advance the parameters of sports competitions＇ background advertisements, introduced the basic ideas, concrete thing-doing way and their merits and demerits of three kinds of methods to calculate the exposal parameters of sports competitions＇ background advertisements. In view of many merits of subjunctive practical technique and suooessful application of it to quite a few fields as well as the distinctiveness, complexiW and irreplaceblity of sports competitions, it believed that the method of subjunctive calculation of the expcsal parameters of sports competitions＇ background advertisements had feasibility both in theory and practice and had a better applied prospect.

关 键 词：体育赛事 背景广告 曝光参数 虚拟技术 预测方法 

分 类 号：G80-05[文化科学—运动人体科学]