超市场型契约下的农村中介组织网络治理逻辑  

The Management Logic of Rural Intermediary Organization Network under the Hyper-market Contract

作　　者：徐顽强[1] 李华君[1] 

机构地区：[1]华中科技大学公共管理学院,武汉430074

出　　处：《软科学》2009年第8期92-95,共4页Soft Science

基　　金：国家社会科学基金资助项目(07BJY112)

摘　　要：超市场型契约内容的广泛性、农产品交易的持续性、组织网络内部多方关系的深入性,都要求农村中介组织网络的治理要经过一个由"自发走向自觉"的过程,其治理策略主要包含利益联结机制、利润激励机制和软约束机制。The extensiveness of Hyper-Market Contract s content,the sustainability of agricultural transactions and multi-organizational network relations demand of a ＂spontaneous move toward self-consciousness ＂ process,which the rural intermediary organization network s treatment measure must pass through,and its management strategies mainly contain the benefit joint mechanism,the profit incentive mechanism and the soft restraint mechanism.

关 键 词：农村中介组织网络 超市场型契约 竞合关系 治理策略 

分 类 号：F306[经济管理—产业经济]