现状与对策:中国自主出口品牌再思考  

An Analysis of the Current Situation of Chinese Export Brands and Countermeasures

作　　者：李东志[1] 

机构地区：[1]肇庆工商职业技术学院经济系,广东肇庆526020

出　　处：《廊坊师范学院学报（社会科学版）》2009年第4期80-83,共4页Journal of Langfang Normal University(Social Sciences Edition)

摘　　要：当今世界经济的激烈竞争,从一定意义上讲是品牌之间的较量,我国企业要参与国际竞争,就要实施自主出口品牌战略。而我国企业要实施自主出口品牌战略,就必须从政府层面制定我国自主品牌发展总体规划,对企业进行各种政策支持,建立一个适宜品牌成长的市场环境;企业方面也要增强品牌意识,重视产品质量和技术创新,加强广告宣传,建立自己国际营销渠道和强化商标的注册与保护。In a sense, international economic competition is brand competition. To compete with other countries in the world, Chinese enterprises cannot do without their brand strategies. In order to implement our renowned brand strategies, the government should make a long-term program on brands, formulate some favorable policies for enterprises and set up a just and lawful marketing circumstance. On the other hand, enterprises should raise their brand awareness, siress quality and technical innovation, set up marketing channel, and strengthen registration and protection of their famous brands.

关 键 词：自主出口品牌 对外贸易 现状与对策 

分 类 号：F752.62[经济管理—国际贸易]