消费者社会化研究综述  

A Literature Review of Consumer Socialization

作　　者：孟祥影[1] 宋思根[1] 

机构地区：[1]安徽财经大学,安徽蚌埠233041

出　　处：《南京财经大学学报》2009年第3期72-77,共6页Journal of Nanjing University of Finance and Economics

基　　金：共青团中央规划研究课题"青少年消费决策型态及其社会化影响因素的实证研究"(2008GH149);安徽财经大学研究生科研创新基金项目"消费者社会化的影响因素分析"(ACYC2008079)

摘　　要：20世纪70年代起,学者们从不同的角度对消费者社会化进行了研究,该领域引起公共政策制定者、市场营销人员、消费者教育人士和学生等人群的广泛关注。回顾和梳理消费者社会化的定义、模型、影响因素和社会化结果可以从理论和经验的角度展示消费者社会化研究现状,为本土化实证研究提供基础。Since the 1970s, scholars have been conducting a study of consumer socialization from different perspectives, this area has attracted serious concern of public policymakers, marketers, consumer educators, students of experiencing socialization as well as consumer behavior researchers. This paper critically reviews and summarizes the definition of consumer socialization, conceptual model, socialization agents and socialization outcomes, it exhibit the present status of consumer socialization research from the view of theory and practice, also offer the fundamental references for the empirical and localization research.

关 键 词：消费者社会化 社会化结果 消费者决策型态 

分 类 号：F126[经济管理—世界经济]