谈客车企业提升市场份额的策略  

How Coach and Bus Manufacturers Compete with Railway Business for Keeping its Market Share

作　　者：乐天 

出　　处：《商用汽车》2009年第9期64-65,共2页Commercial Vehicle

摘　　要：2009年4月1日，全国铁路实施了新的列车运行图，这是继2007年4月18日第6次大面积提速调图后，铁道部再次对列车运行图进行较大范围的调整。调整后，我国铁路客运能力提高10．6％，部分城市之间的列车运行时间大幅压缩。长期以来，铁路客运逐渐夺取了长途公路客运的优质客源，使得公路客车市场再受冲击。Due to the strong competition from railway transport business, demanding for passenger-bus has been greatly declined in the past years. What coach and bus manufacturers will do in dealing with this situation? The author provided an answer to this question by suggesting that they should take active measures in three aspects—marketing, R & D of new products and influential analysis of self-competition among passenger-bus business, so as to reduce the impact on the passenger-bus market by railway transport business.

关 键 词：市场份额 客车企业 列车运行图 铁路客运 公路客运 提速调图 客运能力 运行时间 

分 类 号：U292.41[交通运输工程—交通运输规划与管理] F274[交通运输工程—道路与铁道工程]