CUBA篮球文化的受众心理探析  

Analysis of psychology of audiences of CUBA basketball culture

作　　者：杨智玉[1] 林蔚[2] 

机构地区：[1]新余高等专科学校体育系,江西新余338000 [2]江西师范大学,江西南昌330027

出　　处：《新余高专学报》2009年第4期31-33,共3页Journal of XinYu College

摘　　要：运用传播学原理对CUBA篮球文化受众进行理论阐述,并通过调查了解和分析大学生的心理状况和感受,旨在解读CUBA成功背后所蕴含的传播法则,促进其可持续发展,为校园体育文化建设献计献策。This paper theoretically demonstrates the audiences of CUBA basketball culture according to the principle of media studies and investigates and analyses the college students＇psychological status and feeling. It aims at understanding the communication law hidden behind the success of CUBA and promoting its sustainable development, thus providing reference and suggestions for the building of campus physical culture.

关 键 词：CUBA 篮球文化 受众 心理 

分 类 号：G812.45[文化科学—体育学]