促进桂林高尔夫旅游跨越发展的“P策略”  

The "P Strategies" that Boost the Golf Tourism in Guilin

作　　者：蒋伟[1,2] 

机构地区：[1]天津大学管理学院,天津300072 [2]桂林旅游高等专科学校,广西桂林541006

出　　处：《广西师范大学学报（哲学社会科学版）》2009年第4期18-20,共3页Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)

摘　　要：高尔夫旅游是桂林休闲度假旅游的新业态和旅游发展的新经济增长点。其对于城市品牌打造、投资环境改善、社会经济助推、旅游结构改善、第三产业辐射以及城镇化建设拉动都起到了重要促进作用。促进桂林高尔夫旅游发展可以施行10个"P策略"。Golf tourism is a new form of Guilin＇s tourism and has become a new area of economic growth. It has a significant impact upon the establishment of the city image of Guilin, the improvement of investment environment, development of local economy, the restructure of tourism industry, the upgrade of the tertiary industry as well as urbanization. This paper puts forward the 10 P＇s strategies that boost golf tourism in Guilin.

关 键 词：桂林 高尔夫 旅游 P策略 

分 类 号：F590.3[经济管理—旅游管理]