度假酒店(村)的健康体验经营管理研究——以广东江门市古兜温泉旅游度假村为例  

Study on Resorts' Management to Health Experience

作　　者：刘少和[1] 李秀斌[1] 

机构地区：[1]广东商学院旅游学院旅游管理与规划研究所,广东广州510320

出　　处：《旅游论坛》2009年第3期384-389,共6页Tourism Forum

基　　金：广东商学院旅游管理省级重点扶持学科

摘　　要：由于目标市场差异,度假酒店(村)与商务酒店、观光酒店、经济酒店的经营理念与价值取向有着本质差异,前者经营的是健康,后者经营的是事务。度假酒店(村)经营需要从关注顾客的身心健康出发,将健康元素融入到空间环境、产品项目、服务过程与管理过程以及社区互动中,形成健康主题,化为企业文化;并通过主题的品牌化,品牌的资本化,实现品牌经营。广东江门市古兜温泉旅游度假村首次将"健康"作为经营理念与价值取向贯穿于整个度假村,开辟了我国健康主题度假酒店(村)的先河,但仍需持续完善。There are differences in nature between resorts and business hotels, sightseeing hotels, economic hotels for each targeting market. In fact,the former sells health service, and the latter sells affairs service. So, resorts need to merge health elements into environment and products and service and management and community, and construct health theme, and turn into corporation culture; Furthermore, it can achieve brand management by brandizing theme and capitalizing brand. Gudou resort in Jiangmen City in Guangdong Province first merges health concept and value into resort, and becomes first resort with health theme, but it need to be improved continuously yet.

关 键 词：度假酒店(村) 健康体验 经营管理 

分 类 号：F719[经济管理—产业经济] F592.7