户外广告与建筑立面协调的研究  

Research into coordination of the outdoors advertisement and elevation of the building

作　　者：杨振[1] 于欣宁 秦鑫[1] 

机构地区：[1]黑龙江科技学院建筑工程学院 [2]哈尔滨幼儿师范学校

出　　处：《山西建筑》2009年第28期12-13,共2页Shanxi Architecture

摘　　要：从户外广告与建筑立面在共同构建整体街道景观的矛盾入手,深入挖掘二者之间矛盾的核心所在,又分析了这一矛盾所引发的外在表现,运用整体和发展的观点,并结合自身的实践经验提出了户外广告协调建筑立面的方法。The article starts from constructing the contradiction of the overall street landscape between the outdoor advertising and the elevation of building together, thoroughly excavates the core of contradictory between them, also analyzes the external performance which this contradictory initiates. The author who unify own experience, uses the whole and the development viewpoint to propose the strategy that constructs coordination between the outdoor advertisement and the elevation of building.

关 键 词：户外广告 建筑立面 整合 协调 

分 类 号：TU-05[建筑科学—建筑理论]