第二十九届北京奥运会会徽在体育大学生中传播效果的调查研究  

Study on The Sport Students of Beijing Sport University's Communication Effect of Beijing Olympic Emblem

作　　者：武欣[1] 

机构地区：[1]北京体育大学,北京100080

出　　处：《新疆师范大学学报（自然科学版）》2009年第3期109-112,116,共5页Journal of Xinjiang Normal University(Natural Sciences Edition)

摘　　要：文章通过对北京体育大学470名术科大学生进行问卷调查研究,将普通大学生与体育大学生对比分析,发现体育大学生对北京奥运会的识别达到较高水平,对会徽跨文化传播充满信心。但在会徽意义的理解上不够深入和全面,在对奥运会会徽的关注和认识上也不容乐观。各高校关于奥运文化的课程设置还不够完善,校内开展的奥运文化活动并没有完全对体育大学生提高奥运文化知识起到积极作用。建议加大体育高校校园奥运文化传播力度,完善奥运文化课程的设置,进一步提高体育大学生文化素质,为体育大学生主动了解和认识奥运文化提供一个有效平台。In order to know the disseminative effect of Olympic Culture in universities and how well the students who major in Sport understand it. By applying the following methods of survey： literature search, questionnaire, visit by inquiry ,mathematical statistics, this thesis conducts a questionnaire research aiming on 470 sport students of Beijing Sport University , making a comparison between ordinary university students and professional sport students and revealing the findings ： students major in Sports are able to identify Beijing Olympic Game well and they are confident of the intercultural communication of the emblem. However, these 470 students do not catch a full and deep understanding of the meaning of emblem, furthermore, in terms of the concern and recognition of Olympic Emblem, they are not allowed to be pessimistic. The above conclusions indicates that the course offered of universities and colleges have much room for improvement, the activities focusing on communicating Olympic Culture in campus are not able to popularize the knowledge of Olympics among sport students successfully. The author proposes that reinforce the dissemination of Olympic Culture in campuses and improve the system of curriculum regarding on Olympic Culture. In this way, it will provide students major in sport with an effective platform , helping them to comprehend the Olympic Culture initially and enhance their cultural accomplishment .

关 键 词：体育大学生 北京奥运会会徽 传播效果 

分 类 号：G641.2[文化科学—高等教育学]