医院施行会员制的探讨  

An Investigation of Executing a System of Membership in Hospitals

作　　者：苏贤菊[1] 王仲明[1] 王建[1] 

机构地区：[1]山东泰安市中心医院

出　　处：《中国卫生事业管理》1998年第8期406-407,共2页Chinese Health Service Management

摘　　要：随着医疗制度的改革和医疗保险制度的建立，病人的自费份额比重增大，病人对医疗价格十分敏感，在医疗水平、医护质量相差不大的情况下，病人主要是根据医疗价格选择医院。采用低价位经营固然能够赢得部分医疗市场，同时也会影响到医院的经济收入和效益。施行会员制既能赢得市场份额又不会造成损失，是一种先进的医院经营方式。它是将商业系统普遍实用的会员制移植到医院中来，利用对会员实行优惠的方式确保医院有稳定的病员群体，靠这一部分稳定的群体保持扩大医院的影响力。Along with the reform of the therapeutic system and the establishment of the medical insurance system, the part of self payed portion for patients is increased and patients are very sensitive to therapeutic prices. Considering the therapeutic level and the quality of treatment and nursing in different hospitals which dont show great differance, patients choose naturally the low charged hospitals for their treatment. It is true that a hospital which adopts low price management would gain part of the therapeutic market, meanwhile this would affects the income and benefit of the hospital. Executing a system of membership, the hospital could win market portion and would not make losses,this is a kind of advanced management for a hospital. This system is a transplantation from the system of membership which is extensively adopted by the commercial business to hospitals, taking the advantage of favourable means to members to guarantee the hospital having a stable population of patieuts. Based on the stable population of patients, the hospital can sustain and expond its influencing ability to attract more patients to the hospital for therapy.

关 键 词：会员制 经济管理 医院 医院经营 

分 类 号：R197.322[医药卫生—卫生事业管理]