湖北省入境旅游客源市场及其营销策略分析  

Hubei Province’s Overseas Tourist Sources and the Marketing Tactics

作　　者：何珍[1] 

机构地区：[1]襄樊学院管理学院,湖北省襄樊441053

出　　处：《襄樊学院学报》2009年第8期80-83,共4页Journal of Xiangfan University

基　　金：湖北省教育厅科研项目(2004D001)

摘　　要：对20年来湖北省入境旅游市场发展状况及特征作了统计分析,据此对湖北省入境旅游市场进行了区域定位和功能定位,提出了湖北省入境旅游客源市场的营销策略,如旅游形象营销策略、区域整合营销规划、公众营销宣传形式及旅游重点促销方案.On the basis of analyzing almost 20 years＇ statistics on Hubei＇s overseas tourist source market development and its characteristics, the regional orientation and the function orientation of Hubei＇s overseas tourist market are shaped. As a result, the article puts forward the marketing tactics such as tourist vasualised marketing policies, regional conformity marketing planning, mass marketing propoganda formats and tourist key promotion schemes.

关 键 词：入境旅游 客源结构 营销策略 

分 类 号：F592.7[经济管理—旅游管理]