中小城市休闲农业的游客旅游决策行为特征及其对策——以福建莆田市九龙谷、快乐农庄休闲农业景区为例  

The Countermeasure and the Tourism Decision-Making Behavior Characteristics of Tourists From Leisure Agriculture in Small And Medium-Sized Cities——Take the Jiulonggu and Happy Farm Scenic of Leisure Agriculture in Putian City in Fujian Province as An Exa

作　　者：林明太[1,2] 朱玲锦[2] 王凡贞[2] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062 [2]莆田学院管理学院,福建莆田351100

出　　处：《中国农学通报》2009年第19期330-335,共6页Chinese Agricultural Science Bulletin

基　　金：福建省自然科学基金项目"福建省乡村旅游游客旅游行为模式研究"(W0750006);福建省科技重点项目"基于循环经济的福建省休闲农业开发模式与对策研究"(2008R0057);服务海西重点项目"旅游发展创新平台建设与社会服务"(2008HX04);福建省教育厅项目(JA07167S)联合支持

摘　　要：以福建莆田市九龙谷、快乐农庄休闲农业景区为研究区域,运用问卷调查和实地访谈方法,在分析样本游客人口学特征的基础上,从旅游动机、旅游信息获取渠道、对旅游目的地的决策、旅游消费水平、旅游方式、最喜欢旅游活动、出游频率等方面探讨总结中小城市休闲农业旅游的游客旅游决策行为特征,并提出了改善和提升中小城市休闲农业旅游发展的对策。The article take the Jiulonggu and happy farm scenic of leisure agriculture in Putian City in Fujian Province as the recreation area for study. It use the interviews and field survey methods to analyze the demographic characteristics of tourists samples ,and discuss and summary the tourism decision-making behavior characteristics of tourists from leisure agriculture in small and medium-sized cities through the tourism motivation, the load of access to tourism information, the decision-making to the tourism purpose, the tourism consumption, way out, the most favorite tourism activities Etc.. Finaly it put forward to some strategies to improve and enhance the tourism development of leisure agriculture in the small and medium-sized urban.

关 键 词：休闲农业 旅游决策行为特征 对策 中小城市 莆田 

分 类 号：S3[农业科学—农艺学]