促进和谐消费问题研究  

Some Suggestions on the Promotion of Harmonious Consumption

作　　者：陶开宇[1] 

机构地区：[1]中南大学商学院,湖南长沙410000

出　　处：《中国流通经济》2009年第9期63-66,共4页China Business and Market

基　　金：国家社会科学基金项目"科学发展观视角下我国环保政策的政治经济学分析"(项目编号:06BJL030);湖南省社科基金重点项目"综合配套改革实验区的资源节约体制机制"(项目编号:09ZDB23);湖南省哲学社会科学成果评审委员会项目"促进长株潭城市群两型社会和谐消费的经济学研究"(项目编号:0803037B)的部分研究成果

摘　　要：本文认为,和谐消费是构建和谐社会的必然要求。第一,要树立和谐消费理念,全面提高公众的消费素质。第二,要全面推进医疗、住房和教育等民生问题的改革,继续健全和完善社会保障体系,努力增加低收入者特别是农民的收入,提高社会分配的总体公平程度,形成和谐消费倾向。第三,要构建和谐消费结构。消除和谐消费的主要瓶颈因素,提高居民收入水平,发掘农村市场消费潜力,搞好市场细分,破解影响消费结构优化的政策制约。第四,要营造和谐消费环境。政府应制定必要的政策和法律法规,倡导和谐消费,企业要优化自身的营销行为,消费者则要增强维权意识,在一定程度上对生产者和经营者形成制约。The author maintains that the harmonious consumption is the necessary requirement of the construction of a harmonious society. First, we should promote the value of harmonious consumption, improving the public＇s quality of consumption. Second, we should promote reform in medical care, housing and education, improve the establishment of social security system, work hard to increase the income for many low-income people, especially the farmers, and promote social fairness. Third, we should establish a harmonious consumption structure. We could adopt such countermeasures as eliminating bottlenecks for the development of harmonious consumption, increasing people＇s income, adjusting consumption patterns and doing a better job in market segmentation. Fourth, we should create a sound environment for harmonious consumption. The government should formulate the necessary policy, law and regulation, adjust and standardize the people＇s consumption activities and behaviors, limit and eliminate irrational consumption, and advocate the harmonious consumption. The enterprises should optimize their own marketing behaviors. And the consumers should be more mindful of right protection to limit the behaviors of producers and operators.

关 键 词：和谐消费 效用理论 边际消费倾向 外部效应 

分 类 号：F721[经济管理—产业经济]