信息更新条件下零售商间调货利益分配  

On the Profit Allocation Between Retailers Based on Goods Transshipment Cooperation under in-Time Market Information Updating

作　　者：李晓明[1] 万迪昉[1] 孙林岩[1] 汪应洛[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《工业工程》2009年第4期28-31,共4页Industrial Engineering Journal

基　　金：博士后基金资助项目(20070421117)

摘　　要：研究在产品市场信息更新条件下,通过零售商之间协调调货行为可减低销售风险,增加销售利润,提高产品市场服务率。应用Nash讨价博弈模型进行研究,得出结论:零售商之间调货可有效增加其销售盈利;在一般Nash讨价还价策略下,实现其利益合理分配的调货价格是存在的。Study is conducted for how goods transshipment cooperation between reatilers can reduce retailers sale risk,increase their profit,and increase service rate.By modeling this problem as Nash bargaining game,it is shown that retailers profit can be surely increased if they can cooperate well in goods transshipment between them.It is also shown that,under general Nash bargaining strategy,there exists goods transshipment price such that reasonable profit allocation can be achieved by using goods transshipment between retailers.

关 键 词：需求信息更新 横向调货 一般Nash讨价还价 联合利益分配 

分 类 号：F253.4[经济管理—国民经济]