整体产品概念下的产品市场差异化分析  

Analysis of Product Market Differentiation under the Concept of Whole Product

作　　者：崔璐[1] 杨君顺[1] 

机构地区：[1]陕西科技大学,西安710021

出　　处：《包装工程》2009年第10期206-208,共3页Packaging Engineering

摘　　要：通过分析产品市场的差异化趋势,总结了产品的差异化形式和特点,为企业创造差异化产品提供一种思路和策略框架。The differentiation trend of product market was analyzed. The forms and characteristics of product differentiation were summarized. The purpose was to provide an idea and strategic framework for enterprises to create differentiated products.

关 键 词：整体产品 差异化 细分市场 

分 类 号：TB47[一般工业技术—工业设计]