中国体育电视发展沿革研究  

Development of Sport Television in China

作　　者：曾静平[1] 曾曦 

机构地区：[1]北京邮电大学,北京100876 [2]央视国际网络有限公司,北京100036

出　　处：《天津体育学院学报》2009年第5期375-378,共4页Journal of Tianjin University of Sport

摘　　要：中国竞技体育、群众体育和商业体育的强劲发展,促进了体育传媒尤其是体育电视的活跃与繁荣,体育电视也为中国体育事业做出一个又一个重要贡献。2008年,中国体育电视凭借北京奥运会的机遇,为国际奥委会提供了足球、篮球、排球、网球和特设项目武术等共8个项目的全球公用信号,为后奥运时代的体育电视信号制作在"硬件"和"软件"方面打下了坚实的基础。希望通过研究我国体育电视的发展沿革,探寻我国体育电视接轨世界一流的屹立崛起之路。The stronger development of competitive sports, mass sports and commercial sports in China has promoted the prospective and advancement of sports media, especially the sports TV program. Inversely, sport TV has also made great contributions to the progress of sports in China. In 2008 Beijing Olympic Games, China＇s sports TV provided the Intemational Olympic Committee with the global public signal for broadcasting eight sports items, which included football, baskethall, volleyball, tennis, martial arts and so on. It has laid a solid foundation for the production of sports TV signal in the post- Olympic era from the perspectives of its both ＂hardware＂ and ＂software＂ construction. Therefore, on the basis of the research of development and reform of China＇s sports TV, the paper aims to explore the path of the advancement of China＇s sports TV towards the on-top stage worldwide.

关 键 词：体育 体育电视 体育传媒 

分 类 号：G80-05[文化科学—运动人体科学]