新闻节目的泛娱乐化与娱乐新闻节目的式微——解读台湾电视新闻的后娱乐现象  

The Extensive Amusement in News Program and the Decline of Entertainment News Program——On the post-entertainment phenomena of the TV news program in Taiwan

作　　者：罗新星[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南大学学报（社会科学版）》2009年第5期133-136,共4页Journal of Hunan University(Social Sciences)

摘　　要：台湾的电视新闻节目过多地呈现出娱乐元素而缺乏对严肃议题的关注和讨论,而一向以报道艺人明星为主要内容的娱乐新闻节目却又在这个时代失去了观众群从而被更具娱乐性的综艺节目替代,这是一种后娱乐的现象。本文拟在梳理与分析此种现象的基础上挖掘出其产生的原因,并从媒介的议程设置、新闻专业主义和媒介品牌塑造等方面提出对台湾电视新闻发展的思考。There are lots of amusements in Taiwan＇s TV news program, and these programs are lack of attention and discussion to serious problems. At the same time, the entertainment news programs are replaced by TV shows which have more fun. The phenomena indicate the rising of post - entertainment phenomena. The paper reveal the phenomena and seek the reason to it, and consider the development of Taiwan＇s TV news program from the aspects of agenda - setting, news professionalism and the shape of media brand.

关 键 词：台湾电视新闻 后现代娱乐 受众引导 专业主义 媒介品牌 

分 类 号：G210[文化科学—新闻学]