危机环境下的报纸版式变革  

Revolution of Newspapers Layout in a Time of Crisis

作　　者：刘鹏[1] 

机构地区：[1]文汇新民联合报业集团,上海200040

出　　处：《国际新闻界》2009年第9期35-39,共5页Chinese Journal of Journalism & Communication

摘　　要：当前,世界报业面临网络媒体冲击和世界经济危机双重打击。在应变中,报纸版面设计出现一些新的趋势,其主要表现为:版面形式模仿和融合网络媒体特点,报纸开张小型化,广告对版面的支配力更强等等。这些改变并未能深层次地解决报纸生存发展的困境,反而暴露出报纸内部职业原则的动摇,而这才是报业面临的最深刻、最致命的危机。At present, newspapers around the world have to face the dual impacts of online media and the world economic crisis. The newspapers layout shows some new trends in response to this change. But these trends weaken the professional principles of newspapers, which is indeed the most significant and most deadly threats facing the newspaper industry.

关 键 词：报业危机 媒体融合 报纸小型化 广告导向 

分 类 号：G213[文化科学—新闻学]