大型门户网站地方化模式分析——以腾讯“大”字系列网站为例  

The Analysis of Localization of Large Door Websites——For the Example of the "Large" Brand Series of Websites

作　　者：胡凯[1] 

机构地区：[1]西南交通大学艺术与传播学院,四川成都610031

出　　处：《贵州师范大学学报（社会科学版）》2009年第5期103-106,共4页Journal of Guizhou Normal University(Social Sciences)

摘　　要：大型门户网站开设地方网站已成为门户网站发展的一个新趋势。腾讯公司和地方纸媒合作,在四川、陕西、湖北和重庆陆续开通"大"字品牌系列地方门户网站,凭借QQ良好的用户基础,取得了较好的传播效果,具有良好的市场前景,也预示着门户网站与传统纸媒的合作具有了新的模式。Large gateway websites establish local websites, which has become a new developing trend. Tecent Company and prin- ted press in Sichuan, Sbaanxi, Hubei and Chongqing have opened ＂large＂ brand series of local web portal, relying on the QQ good user base, and achieved good communication effect. This market has a good business prospect, which foreshows a new model of cooperation of gateway websites and the printed press.

关 键 词：门户网站 地方化 模式 

分 类 号：G203[文化科学—传播学]