我国出境旅游者不文明行为改变的策略研究  

THE STRATEGIES OF CHANGING CHINESE OUT-BOUND TOURISTS' UNCIVILIZED BEHAVIOR

作　　者：齐善鸿[1] 焦彦[1] 杨钟红[1] 

机构地区：[1]南开大学商学院旅游学系,天津300071

出　　处：《人文地理》2009年第5期111-115,共5页Human Geography

摘　　要：我国公民在出境旅游中的不文明行为现状与日益强调国家软实力的国际竞争趋势,使提升国民文明素质变得更为紧迫。然而,国民文明素质的提升是一项持久工程,国家软实力的较量却在时刻进行。我国快速发展的出境旅游既向国民提出了提升文明素质的要求,也面临着急需即时改变旅游不文明行为的压力。本文首先对以往改变旅游不文明行为的误区进行了剖析,然后在分析旅游者不文明行为发生与改变规律的基础上,对旅游不文明行为改变的阶段性特征进行了讨论,进而针对改变不文明行为的关键点提出了积极的对策。Improving civilization quality in China has become more and more important nowadays because of the status of uncivilized out-board tourism and the international competition trend which emphasizes soft power. However, improving civilization quality is a long-haul task, which is different from the soft power competition that has been happening. The fast development of out-bound tourism in China not only asks for improving civilization quality, but also needs changing uncivilized tourism behavior timely. First of all, the paper discusses the obstacles and mistakes existed in changing uncivilized behavior before. Then, the paper analyzes the law of acting and changing uncivilized tourism behavior, and researches into the psychology mechanism of changing uncivilized tourism behavior. Thirdly, the characters of the different changing phases are discussed, namely, ＂behavior compliance＂, ＂behavior identification＂ and ＂behavior internalization＂. The first phase is the beginning of changing uncivilized behavior, the second one is the changing process of uncivilized attitude, and the third one is the harmonizing process of civilized attitude and behavior. The three phases of individual＇s uncivilized behavior changing are a consecutive system, but for the whole society, there are three phases existing simultaneity. Therefore, the changing strategies must respect the difference. Finally, the paper finds out the pivotal points of changing uncivilized tourism behavior and puts forward some positive advices. The first one is that injunction makes the uncivilized tourism behavior begin to change. The second one is that constructing judgment standard of uncivilized tourism behavior to help tourists differ the uncivilized and civilized behavior correctly. The third one is that reinforcing the heart communication to help rebuild the knowledge of civilization. The last one is that upgrading the service quality of tourism industry to pull the civilized tourism behavior.

关 键 词：旅游者 不文明行为 行为改变 

分 类 号：F590[经济管理—旅游管理]