消费者对乡村旅游的认知和态度调查  

Investigation on the Consumer's Cognition and Attitude to Rural Tourism

作　　者：李旭东[1] 姚佳[1] 唐烙[1] 

机构地区：[1]重庆文理学院旅游学院,重庆市永川区402160

出　　处：《安徽农业科学》2009年第29期14437-14440,共4页Journal of Anhui Agricultural Sciences

摘　　要：随着我国农村经济体制改革的不断深入,农村经济逐步转向多元化发展。乡村旅游作为农村经济的创收点,具有较大的开发潜力和应用空间。因此,作关于消费者对乡村旅游的认知和态度调查,有利于了解当前乡村旅游发展现状,分析乡村旅游发展趋势,为进一步研究乡村旅游提供详实的参考资料。立足于详实的第一手资料,以消费者市场为切入点,系统分类、科学分析,全方位掌握乡村旅游市场信息,对乡村旅游市场的营销者、区域管理者以及政府决策者有着重要的参考价值。Along with the unceasing rural economy organizational reform, the rural economy changes into a multiplex development era. The village tourism creates huge income for the rural economy and has the big development potential and the application space. Therefore, the investigation of the consumer＇ s cognition and their manner to the rural tourism is advantageous in understanding current village traveling development, helpful in analyzing the village traveling trend. Providing the detailed reference, the investigation is good for further studies of the rural tourism. Based on the detailed first material, taking the consumer market as the breakthrough point, with the system classification and the scientific analysis, it has the omni-directional grasping of the village traveling market. So the analysis has the important reference value for the village traveling market and the region superintendent as well as the government policy-maker.

关 键 词：游消费者 乡村旅游 认知 态度 

分 类 号：F592.7[经济管理—旅游管理]