地名文化的旅游价值及开发浅析  

An Analysis of Tourism Value and Development of Geographical Names

作　　者：花露[1] 张洁玉[1] 

机构地区：[1]华东师范大学城市与区域经济系,上海200062

出　　处：《商业经济》2009年第21期99-101,共3页Business & Economy

摘　　要：地名因其普遍性而被人们忽视,其承载的文化更是隐没在语言符号背后。通过地名的由来、变迁可以透视到地理历史、民族民俗、宗教信仰、社会经济等文化现象。地名文化是内容极为丰富、底蕴极为深厚的文化旅游资源。在开发地名文化的旅游价值时,应注重融合地方特色旅游资源,利用多种传统和现代形式的文化载体,对地名文化旅游资源进行创意包装和优化组合,把这一潜在资源转化成独具吸引力的旅游产品,通过地名文化旅游资源的开发来提升旅游目的地的形象和文化内涵,推动旅游经济的发展。Geographical names are often neglected owing to their universality, and the culture they carried is hidden behind the linguistic signs. The origins and changes of geographical names reflect cultural phenomena of geography and history, nations and customs, rellgions, and society and economy. When developing tourism cultural value of geographical name, we should combine tourism resources with local characteristics, create and optimize tourism resources with geographical names by cultural carriers with many traditional and modem forms, change the potential resource into attractive tourism products, enhance the image and cultural connotation of tourism destination through geographical names, and promote the development of tourism economy.

关 键 词：地名文化 旅游资源 旅游资源开发 

分 类 号：F590[经济管理—旅游管理]