乡村旅游开发与经营的“天龙模式”辨析  

Village tourism development and management’s‘Tianlong’ mode

作　　者：盘晓愚[1] 刘桔[1] 

机构地区：[1]贵州大学旅游与文化产业学院,贵州贵阳55025

出　　处：《特区经济》2009年第9期145-147,共3页Special Zone Economy

基　　金：国家社科基金<发展乡村旅游推动解决三农问题>(05XZY024)的部分研究成果

摘　　要：贵州省安顺市平坝县天龙村是贵州最早依托屯堡文化,由公司投资,对一个村落整体承租进行开发、经营的乡村旅游区。由于短时期内即取得较大成效,因而作为乡村旅游的成功典型而受到广泛关注和宣传,并总结为备受赞誉的"政府+公司+旅行社+农民旅游协会"模式。但在对"天龙模式"的研究和推广中存在较大误解和以讹传讹。本文针对误解作了事实澄清,解析了实际状态的"天龙模式",就"天龙模式"的完善提出了建议,试图为乡村旅游,尤其是西部乡村旅游的开发与经营提供一种有借鉴意义的模式。Tianlong Village, in Pingba County of Anshun City, Guizhou Province, is the rural tourism area, which is the first to base on Tunpu Culture, and is hired, developed and managed by a company. Because Tianlong Travel has achieved remarkable success in a short time, it is extensively paid attention to and publicized as a successful model of rural tourism, that is, the approved model of the combination of government, company, travel agency and peasant tourism association. But there exist rather big misunderstandings and an erroneous message during the research and popularization. The essay clarifies the facts towards the misunderstandings, explains and analyzes the actual Tianlong Model. The author also proposes some suggestions on remaking and perfecting Tianlong Model, and tries to provide a reference model for rural tourism, especially for the development and management of western rural tourism.

关 键 词：乡村旅游 天龙模式 澄清 解析 完善 

分 类 号：F592.7[经济管理—旅游管理]